Directed a multidisciplinary content team of five, including a lead designer, designer, videographer, event/training manager, and installer/on-air talent, to deliver high-quality automotive aftermarket marketing and training materials.

Spearheaded the development of engaging multimedia content, increasing brand visibility and driving customer engagement across multiple platforms.

Oversaw the creative process for product launches, including infotainment systems, lighting, audio and safety cameras, ensuring cohesive messaging and impactful storytelling.

Coordinated content strategies for high-profile partnerships, such as TruckU and Build For Offroad on MotorTrendTV, showcasing Stinger products to nationwide audiences.

Managed end-to-end production of training and promotional videos, enhancing dealer education and sales effectiveness.

Developed booth concepts and graphics for SEMA, Jeep Beach, Smoky Mountain Jeep Invasion and more.