INJECTING MORE ENERGY INTO SMX YEAR 2
Building on the success of the current campaign these are experiments to add more energy and excitement for Season 2.
These ideas are an attempt to
Breakthrough the clutter to impact as many eyes as possible.
Create a “must look” opportunity.
Make an immediate impact with excitement and emotion
Feel endemic to the sport and it’s fans
Contain the DNA of Supercross, ProMotocross and SuperMotocross