Peeq is a virtual engagement platform for celebrity-to-fan interaction, built for talent and entertainment properties to connect directly with their fans and followers. Fans use a digital currency to unlock content and experiences, enabling frictionless microtransactions and frequent purchases of talent offerings, including virtual live events. Peeq offers registered users unlockable content (photos & videos), produced or live broadcasts/streams, virtual 1-on-1 meet and greets and panels. Merchandise, custom messaging, and NFTs are coming later this year.
I developed the initial branding for Peeq including the peeq wordmark. I developed the vibrant color style to give a sense of belonging to everyone of all colors and interests. The color gradients also serve to add some brightness and joy to your amazing experience.