With more than 50 years of experience in producing and promoting successful championships, Supercross and Pto Motocross have united to create the world’s first SuperMotocross World Championship™, combining the technical precision of stadium racing with the all-out speed and endurance of outdoor racing on the world’s most challenging tracks…all leading to the sport’s most coveted title and biggest prize.
Supercross Blue + Pro Motocross Red = SuperMotocross Purple. Combined colors, combined leagues. Our challenge was to produce materials with a style that was filled with rider and racing-centric action to elicit excitement for the showcasing the best of the best.
Utilizing the power of gradient mapping in SMX purple and isolating the riders and maintaining their full color we were able to drive the focus on the the competitors and set them off the background.
The inaugural campaign was a Monster hit that generated huge excitement and huge revenue!