MONSTER ENERGY SUPERCROSS
Creating the Monster Energy Supercross campaign for 2023 was no small task. We needed an entirely new look and feel that shows the real-live action and intensity of the sport in tandem with rivalry and emotion. The imagery needed to highlight the close racing action showing multiple riders whenever possible. This ask was also combined with the need to differentiate the brand as a stadium dirt track versus the competition of outdoor Pro Motocross. We even took on the challenge of updating the
logo, including the hierarchy and design of secondary logos and a late wrinkle to include the SuperMotocross World Championship.